Succeeding with Pay-Per-Click Advertising
Pay-per-click is the easiest and most immediate way to increase traffic to your site. It should not be your sole approach to online advertising, however. PPC should be employed as an essential and continuous part of any SEO plan. Be sure to review, “Understanding the Basics Search Engine Optimization (SEO).” Because SEO can take up to six months to see results, smart e-commerce entrepreneurs use pay-per-click as a supplemental measure to garner initial interest, drive revenue and build awareness. After all, where else can you connect with potential customers at the exact moment they’re searching for products like yours, at no upfront cost?