About: Lisa Rae

In 1999, Lisa Rae created her first online small business eCommerce website. She successfully achieved a client base of over 15,000 active customers by implementing customer creation and retention projects. Her execution of online advertising campaigns, as well as print media campaigns that lead to annual revenue of over a million dollars annually. After six years of leadership, Lisa Rae sold the company and began offering marketing consultant and website services on short and long term contracts for businesses of various sizes. She meets her clients’ objectives through customized marketing plans using a wide range of marketing tools including WordPress website creation, Search Engine Optimization (SEO), Social Media Marketing, print collateral, email marketing, and more.

Recent Posts by Lisa Rae

Choosing the Right Hosting Company

Imagine if you drove to the store during business hours to buy a much-needed item, only to find that it was closed. You might think twice about going there again and drive to a competitor store to purchase your item instead. This is the same way your potential buyers would feel if they went to your site to ma
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Evaluating Your Competition

Evaluating the competitive landscape is an important step in developing a successful business. Having a grasp of who your competitors are and how they do business allows you to learn from their successes and failures. In turn, you can find ways to make your business stand-apart and attract more customers.
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Making the Most of Your Accounting Software

Handling Accounting transactions well is crucial to your business’ success. Whether you buy software to perform all tasks in-house, or rely on an outside web-based service, you will need to track: money coming in and going out; inventory levels; sales performance; and customer data. The more closely your
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Protecting Yourself Against Fraud

There's a lot to look out for when it comes to the protection of your business. And, the truth is that you can't necessarily protect yourself against every eventuality. There is a lot you can do to avoid falling victim to corrupt fraudsters. You just need to spend some time implementing processes that will sa
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Shipping for Success and Profit

Once the sale is made, customers expect to receive their purchases as quickly and smoothly as possible – the source of the #1 customer complaint. All major shippers offer good service, so shop around to select what works best for you and the types of products you are shipping. Use good packing materials a
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