Tag Archives: traditional advertising

Understanding the Basics of Marketing and Branding

Your marketing efforts have a direct impact on how people perceive the quality and value of your offerings. Every time your company communicates with customers, vendors and other business partners, you are employing the principals of marketing. Marketing encompasses everything from your graphics and content to your advertising plan.
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Understanding the Basics of Traditional Advertising

Ultimately, traditional advertising can be expensive, but it can be highly effective with the right planning. Consider your objectives, your audience and your competitive landscape before rushing into any media buy. If you’ve never launched a traditional ad campaign before, you may want to enlist the services of the pros
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