Understanding the Basics of Marketing and Branding
Your marketing efforts have a direct impact on how people perceive the quality and value of your offerings. Every time your company communicates with customers, vendors and other business partners, you are employing the principals of marketing. Marketing encompasses everything from your graphics and content to your advertising plan. Remember, consistency is essential at each point of contact. Only in this way can you build a successful brand that people know and trust. With the right marketing approach, you’ll not only acquire new customers, you’ll foster a memorable presence that drives return business.