Understanding the Basics of Public Relations
A well-planned, well-managed, targeted public relations program can help your business grow. But, you need to start by gaining an understanding of what PR is all about. Taking the time to understand that PR is about planned communications and building solid relationships with your publics, de-mystifies the public relations process. Knowing what tools are available to communicate your message to the right audience is critical to the success of your program. So is your ability to build strong relationships with target media. PR takes time, but when it works, its priceless!