Educating Customers With Newsletters

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A newsletter is a worthwhile marketing approach that establishes you as an authority in your field. It’s one more way for you to stand apart, and step ahead, of your competitors. Meanwhile, your customers are learning something new with every newsletter, which they’ll appreciate and reward with return business. Don’t forget to give them the added incentive that will compel them to take action. A good newsletter is only great when it translates into increased sales.

Understanding the Basics of Marketing to Current Customers

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Your current customers are like gold to your business. Once you have an established customer database, you definitely want to spend the greater portion of your marketing budget trying to retain their business. Be careful not to harass your customers with frequent sales messages; they’ll quickly tune you out. Instead, make sure each contact is meaningful and carries your brand. Teach them something. Reward them with value. Incentivize them to tell friends and family. Only when you engage this audience will you be successful in getting them to return.