Understanding the Basics of Marketing to Current Customers
Your current customers are like gold to your business. Once you have an established customer database, you definitely want to spend the greater portion of your marketing budget trying to retain their business. Be careful not to harass your customers with frequent sales messages; they’ll quickly tune you out. Instead, make sure each contact is meaningful and carries your brand. Teach them something. Reward them with value. Incentivize them to tell friends and family. Only when you engage this audience will you be successful in getting them to return.