Tag Archives: online advertising

Understanding the Basics of Online Advertising

No business can afford to waste money on ineffective advertising. Research all your options, and target your ads to a specific audience whenever possible. Keep a close eye on measurable methods like pay-per-click advertising and modify your approach as often as necessary. And don’t forget that effective advertising isn’t just
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Understanding the Basics of Marketing and Branding

Your marketing efforts have a direct impact on how people perceive the quality and value of your offerings. Every time your company communicates with customers, vendors and other business partners, you are employing the principals of marketing. Marketing encompasses everything from your graphics and content to your advertising plan.
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