Understanding the Basics of Marketing to Current Customers

Marketing1 Comment

Your current customers are like gold to your business. Once you have an established customer database, you definitely want to spend the greater portion of your marketing budget trying to retain their business. Be careful not to harass your customers with frequent sales messages; they’ll quickly tune you out. Instead, make sure each contact is meaningful and carries your brand. Teach them something. Reward them with value. Incentivize them to tell friends and family. Only when you engage this audience will you be successful in getting them to return.

Understanding the Basics of Marketing and Branding

Marketing

Your marketing efforts have a direct impact on how people perceive the quality and value of your offerings. Every time your company communicates with customers, vendors and other business partners, you are employing the principals of marketing. Marketing encompasses everything from your graphics and content to your advertising plan. Remember, consistency is essential at each point of contact. Only in this way can you build a successful brand that people know and trust. With the right marketing approach, you’ll not only acquire new customers, you’ll foster a memorable presence that drives return business.