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Understanding the Basics of Search Engine Optimization (SEO)

SEO is often the first step online retailers take to get noticed among a growing stream of competitors. Why? Landing at the top of a search list can increase traffic exponentially. Plus, initial investment is virtually non-existent and a few strategic enhancements can pay off big time. Still, you should consi
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Understanding the Basics of Marketing to Current Customers

Your current customers are like gold to your business. Once you have an established customer database, you definitely want to spend the greater portion of your marketing budget trying to retain their business. Be careful not to harass your customers with frequent sales messages; they’ll quickly tune you out
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Understanding the Basics of Customer Service

Your customers are your partners in business and taking their wants and needs into account is your primary concern. Use each contact as an opportunity to win your customer’s trust and loyalty. Make good on your mistakes, quickly and with a positive attitude. Be sure your smile is heard when handling inquiri
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Understanding Basic Business Legalities

There are many legal issues facing businesses, and though they may seem overwhelming at first, most business owners manage to navigate the sea of them and survive. Attorneys and accountants can prove invaluable, but there is also a multitude of information and assistance available online and through software
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Understanding the Basics of Online Advertising

No business can afford to waste money on ineffective advertising. Research all your options, and target your ads to a specific audience whenever possible. Keep a close eye on measurable methods like pay-per-click advertising and modify your approach as often as necessary. And don’t forget that effective adv
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Understanding the Basics of Marketing and Branding

Your marketing efforts have a direct impact on how people perceive the quality and value of your offerings. Every time your company communicates with customers, vendors and other business partners, you are employing the principals of marketing. Marketing encompasses everything from your graphics and content
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Understanding the Basics of Traditional Advertising

Ultimately, traditional advertising can be expensive, but it can be highly effective with the right planning. Consider your objectives, your audience and your competitive landscape before rushing into any media buy. If you’ve never launched a traditional ad campaign before, you may want to enlist the servic
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Succeeding with Pay-Per-Click Advertising

Pay-per-click is the easiest and most immediate way to increase traffic to your site. It should not be your sole approach to online advertising, however. PPC should be employed as an essential and continuous part of any SEO plan. Be sure to review, “Understanding the Basics Search Engine Optimization (SEO).
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Uncapping Your Creative Potential

Nothing changes until someone changes their own thinking, and then that of others. Since our minds prefer order and stability, we have to shake up their status quo if we want to produce a creative idea. We can do this by using some simple but effective methods that make our brains build new associations, an
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